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      陶瓷人才網,提供大量佛山陶瓷人才招聘信息。
      咨詢熱線:4006683633 ·俊才招聘網 · 設為首頁 ·加入收藏
      準備好推進你的陶瓷展廳銷售業績了嗎?
      作者:hjq 來源: 閱讀次數:3185次 發布日期:2018年5月28日

      Ready to boost your ceramic tiles showroom sales?

      準備好推進你的陶瓷展廳銷售業績了嗎?
      Increasing sales in B2B‘s ceramic and sanitary-ware stores is the daily headache of managers and store owners. The first thought will be that their company is not ready to invest 。But I would like to say that increasing sales is not always associated with expenses and huge renovation.
      提高陶瓷衛浴用品在B2B的銷售額是商店銷售經理和店長日常頭痛的一件事。這讓人產生的第一個想法是,公司還沒有做投資的準備。但我想說的是,增加銷售量并不總是與昂貴的開銷和大改造有關。
      After visiting lots of companies I clearly understood that they have the inventory, the people and the opportunity to increase sales but still aren't.  
      參觀多家公司后發現,他們有庫存,有人員,也有機會增加更多銷售業績,但他們仍然沒有這么做。
      In my opinion, a lot of OEM companies are still living in the past ,maintaining exuberant showrooms passively waiting on the walk-in client with an order of 88 containers monthly.  
      在我看來,許多OEM公司仍然按過去的方式經營,保持著過于華麗的展廳,被動地等待著走進來的客戶,期望他們帶來每月88個集裝箱的訂單。
      Some of you may say that my example is a bit exaggerated but I choose the number 88 just because it’s also my lucky number.
      有些人可能會說我舉的例子有點夸張,但我選擇88這個數字只是因為它也是我的幸運數字。
      However, in this case, it is not buying about buying a lottery ticket or having the lucky number. The comfortable and prosperous days in the ceramic business are long gone for some category of companies. Success is now for those who are learning fast as the world is changing around them.
      然而,在這種情況下,它并不是像買彩票或擁有幸運號碼那么簡單。陶瓷行業舒適和繁榮的日子對于某種類型的公司來說早已不復存在?,F在,成功是屬于那些學習快速的企業能與世界環境一起變化。
      So it’s important for companies to change their ‘’CASH FOR GOODS  ‘’mentality to the  ‘’WE CARE” mentality which makes a symbolic difference in this new world of services. The simple fact of trying to understand your foreign client’s market and distribution channel brings you closer to increasing sales by proposing new services exceeding the client's needs.  
      因此,對一個公司來說從“以貨換現金”的心態向“我們關心”的心態轉變是很重要的。這點在這個以服務為中心的新世界具有一定意義上的區別。嘗試了解外國客戶的市場和分銷渠道這個簡單的事實,因你為客戶提供意想不到的需求服務而帶來高額銷售量。 
      My advice on implementing basic changes for showrooms ;
      以下是我對展廳做些基本改進的建議:
      1. Get a coffee machine
      放一臺咖啡機
      2. Get a round-table where you can discuss with your client face to face while enjoying a coffee.
      放一張圓桌,以便你能跟客戶在享受喝咖啡的過程中面對面交談。
      3. Set up a marketing and sales plan to deal with international clients in your showroom
      制定一份市場銷售計劃為接待來展廳中的國際訪客。
      4. Train your personnel.
      培訓你的員工。
      5. Seek and target new distribution channels.
      尋找并瞄準新的分銷渠道。
      6. Target the market where your product is the most appreciated and send out your sales representatives. If a company cannot afford new traveling expenses then it should invest in Email marketing the most inexpensive and efficient way to target clients.
      瞄準那些產品最受歡迎的市場,并派出你們的銷售代表。如果一家公司負擔不起新的差旅費用,那么使用電子郵件營銷方式,到不失為一種最優惠、最有效的鎖定客戶的方式。
      7. Service your international client with the similar services you offer to your domestic client.
      為你的國際客戶提供你向國內客戶提供的類似服務。
      B2B clients focused on the value that your product can provide ;
      B2B上的國際客戶關心你提供的產品能帶來的價值是:
      1. Improving their revenue with your product or service。
      提高他們從你提供的產品和服務中得到的利潤。
      2. Reducing their cost with your product 。
      降低向你購買產品的成本。
      3. Expanding their market share with your product.
      使用你的產品能幫助他們擴展他們的市場份額。
      Can your company start thinking differently to satisfy those needs rather than selling a price?
      你的公司能不能開始思考以不同的方式來滿足這些需求,而不僅僅是靠賣價格來提供銷售額呢?
      The focus is on changes if a company needs to increase sales it has to start thinking differently and actively implementing some changes somewhere in its marketing network.  
      改變的重點是,如果一家公司需要提高銷售額,它必須開始以不同的方式思考,并積極地在其網絡營銷上作一些改變。

       

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